|
 |
|
|
|
|
|
by Graham Challenger
|
Buying a new mattress is a major household expense, so how can you compare mattresses and make a wise choice? Shopping is easier if you are an educated buyer. Before you begin, it’s best to know what you want and need. Wants and needs aren’t always the same thing. In this article, we’ll list and define the mattress types, styles, and sizes you can choose from in most retail environments. The bedding industry defines and rates mattresses and foundation sets by five criteria (i.e., comfort, support, construction materials, size dimensions, price).
Let’s look at each one in detail. 1. Comfort A mattress should be comfortable. That is obvious, but there are differences in how that comfort is achieved. The surface padding on a mattress is one way you’ll judge comfort and quality. The more layers of padding and/or the quality of the foam, the longer a mattress will last. The best building materials and fabrics hold their shape, won’t bunch-up, and are more durable. The traditional mattress surface is called a "smooth-top" face. There are new Pillowtop style mattresses that have a 2-5 inch pillow of comfy padding above the traditional mattress surface. This extra Pillowtop of padding adds an additional layer of softness to the sleep surface. Some mattresses have a fabric sleep surface that covers a new "visco-foam" mattress material, sometimes called "memory foam" or "pressure-relieving" foam. This is the highly advertised padding developed for NASA, which cradles your body as you recline. As you’ve seen on countless TV commercials, this high-tech padding “remembers” to return to its original shape when you rise. Some other mattress manufacturers use a quilted material to provide a deep, soft surface layer to the mattress. The exterior fabric cover of any mattress must be durable to resist the daily wear and tear over time. It’s also the point of initial touch on a mattress and is what determines how a mattress feels. Each surface padding choice is a personal preference. 2. Support If the comfort level of a mattress is judged by the type of surface padding, the support comes from the "innerspring" structure within each mattress. A great mattress needs good support to hold your spine in place. Correct posture during the day carries your body weight efficiently. At night, a good mattress supports your resting spine evenly, spreading your weight and preventing sagging at the hips and shoulders. You should never awake feeling stiff and sore. Support comes from the internal structure and coils inside your mattress under the surface padding described above. Quality mattresses have a greater number of individual spring-coils hidden deep inside your mattress in an area called the innerspring. The greater the number of coils in a mattress, the firmer the mattress. A standard orthopedic mattress may have as few as 300 coils. The best firm support mattress could have as many as 800 coils in a full size mattress. A larger number of coils offers firmer support, but also durability in the form of a longer life. You can choose mattresses with soft, plush, firm, or extra firm support and surface padding of a Pillowtop or the popular, new visio-foams. It is a personal preference. Don’t forget the foundation, commonly called a “box spring.” A good foundation helps to evenly distribute your weight and helps a mattress do its job. Quality foundations use steel internals, not wood parts, to support the mattress on top. A good rule of thumb is to always replace your old mattress and the box spring when buying your new bedding. New, modern mattresses are thicker and heavier than what you purchased just a few years ago. They need the matching foundation support piece for best results and maximum durability. All quality mattress manufacturers design the box springs in conjunction with its matching mattress and sell the bedding in matching, two-piece sets. You may also need new frame rails if you are moving up in size. King size mattresses, and many Queen size mattress sets need frame rails with a center railing down the middle to give the units proper support and to distribute the weight over a wider area of your floor. 3. Good Components A quality mattress is built with good components. Deep inside every mattress are support coils, padding, and a frame structure held together by the exterior fabric you see. Fabric and padding are cosmetic choices but contribute to the comfort mentioned above. The structural frame must be strong enough to support your weight as you move in the night. You don’t want sags in your "regular" sleeping spot or mattress edges that droop because you sit on the edge of the bed each night. Strong edge support protects the sides of your mattress and maximizes the sleep surface. You won’t feel as if you are about to roll out of bed as you approach the edges. If you start with a well engineered mattress / foundation architecture and build it with quality materials, a mattress should provide years of comfortable sleep. 4. Correct Size Your bedroom is a fixed-size space and may limit your choices, but buying the correct size mattress is important. Mattresses come in the standard sizes you know: Twin, Full size, Queen size and King size. Some makers build odd sizes, but we’ll keep the explanation simple. You will sleep better when you have room to move during the night. If you are a couple, space is doubly important. It has nothing to do with romance, or whether you "cuddle" or "spoon." Generally, couples sleep best on at least a Queen size mattress, and you might find a King size mattress is worth the few extra dollars. In another example, very few Twin beds are long enough for a single, 5 foot/10inch adult to sleep without feeling cramped when sleeping. Are you tall or "heavy?" Make sure the mattresses you consider have the size, length, and support you need. For reference, mattress manufacturers build bedding to industry standard sizes. Twin size mattresses- 39" x 75" Twin size "Extra Long" mattresses - 38" x 80" Full Size mattresses - 54" x 75" Full size "Extra Long" mattresses - 54" x 80" Queen size mattresses - 60" x 80" King size mattresses - 76" x 80" 5. Price Your final consideration is price. All mattress manufacturers make two or three "price point" mattress sets in each size. A Queen size mattress that will be wholesaled to the department stores will be designed/priced for heavy "end-of season" discounting. The very same Queen size mattress (from the same manufacturer), but sent to specialty or chain stores will show more cosmetic features to justify a higher price. The mattress is essentially the same basic mattress. Did you ever wonder why you couldn’t find and compare the same mattress at two stores? Now you know why. This industry secret allows mattress makers to encourage the retailer’s ability to legally stifle the consumer’s ability to shop for the best price on matching products? Competition lowers prices. Each major name brand mattress manufacturer is willing to compete against all the other brand names, but no one wants you comparing prices from store to store. The profit margin is lowered. What is your defense? Shop by features and price instead of by famous brand names. Always buy the best quality mattress you can afford in the size that fits your needs. That is the best deal when shopping for a mattress and foundation set. Graham Challenger is a retail store marketing specialist for City Discount Mattress www.citydiscountmattress.com. City Discount Mattress is a Tampa, Florida-based marketing team that specializes in helping small retailers compete with the large chain and franchise stores. City Discount Mattress helps consumers buy a better mattress for less money by training store owners to offer more product information and less meaningless advertising hype. CityDiscountMattress.com promotes a sales system that delivers more customer service, less sales pressure, and recommends a wider variety of brand choices than is commonly available at big box retailers. If you are a small, single-store or low-unit retail mattress merchant and want to increase sales, ask how City Discount Mattress can help you increase the total sales in your store, while allowing you sleep at night, knowing your business practices are consumer-friendly. The most unique feature of the City Discount Mattress marketing campaign is that retail stores do not pay anything upfront for our advertising and marketing assistance. Retailers: Learn how we do it by contacting Graham @ citydiscountmattress.com. |
|
Visit the Web sites of City Discount Mattress Retail Affiliates
Tampa Bay, Florida www.BlackSwanBeds.com (Palm Harbor, FL) Graham Challenger is a product specialist for City Discount Mattress (www.learn-from.citydiscountmattress.com). He’s available to answer the questions consumers have about mattress and bedding issues. Graham will not recommend specific brands or models of mattresses, but will offer advise on the mattress styles and features you may want to explore, suggest creative ways to compare choices and offer retail shopping tips. City Discount Mattress helps consumers purchase a better mattress for less money by training store owners to offer more product information, a wider diversity of mattress choices and by reducing meaningless advertising hype. City Discount Mattress retailers offer true customer service, knowledgeable staff with less sales pressure, and a wider variety of mattress choices than is commonly available at big box retailers. If you are a single-store or low-unit number retail mattress store owner and want to increase sales or successfully compete with big ad-budget chain stores, ask how City Discount Mattress can help you. We can increase the total sales in your store, while allowing you sleep at night, knowing your business practices are consumer-friendly. The most unique feature of the City Discount Mattress marketing campaign is that retail stores do not pay anything upfront for our advertising and marketing assistance. Retailers: Learn how we do it by contacting Graham@citydiscountmattress.com. |